UI UX
Product Innovation
Augmented Reality
iOS Design
Authntct
Reimagining how collectors verify, showcase, and resell rare sneakers.
Designed during the Prodigi Product Innovation Program (PIP25C1) in a cross-functional team of 6. Our mentor was a Product Designer at frog-Part of Capgemini Invent.
Type of work
HyBRID
Timeline
2 Months
Role
Product Designer
DESIGN BRIEF
Our challenge was to create a digital solution with TWO innovative user experiences that enhance product engagement and boost purchase confidence in online retail.
PROBLEM DISCOVERY
Our goal was to understand users' experience with second-hand buying, including how they evaluated product authenticity, what motivated purchases, and what created friction in the resale journey.
Hard to Quickly Find Rare Sneakers
We conducted 12 Semi-structured Interviews for qualitative insights.
No Proof after Purchase
We conducted an online survey with 34 responses for quantitative insights.
High Effort to Prove Authenticity
We used auto-ethnography to empathise with our user frustrations.
Competitor Analysis
Our goal was to understand users' experience with second-hand buying, including how they evaluated product authenticity, what motivated purchases, and what created friction in the resale journey.
How might we simplify the authentication process for collectors so that they can confidently purchase rare, authentic, and high-quality sneakers?…
Upon ideation, we chose our solution based on desirability, feasibility and viability.
Finding Sneakers is Slow
Sneaker
Wall
Publicly displays verified shoes
Creates a digital paper trail
Builds resale credibility
High Effort to Verify
1-Click
Verify
Instant sneaker verification
Minimal buyer effort
Reduces friction in resale flow
No Proof of Purchase after Delivery
Virtual
Try-on
Drives organic reach
Allows users to show off
Reduces buyer hesitation
Wireframing
I designed the 1-Click Verify feature from scratch, sketching the core user flow in 6 stages—from onboarding to result screen.
Testing and Iteration.
We conducted expert heuristic evaluations and think-aloud usability tests to refine key flows.
Here’s what we learned:
Harry H
Avid Shoe Collector
I still don’t understand how AR is being used here. It just looks like a camera—what’s it doing?
Shavil C
Mentor from Frog
Think about the interaction design. Focus on making the core feature more delightful and satisfying to use.
Prototyping
I built the interactive prototype in Figma to validate flows and screen logic with our team and mentors.
TRY PROTOTYPE
Finally, my team and I pitched this in 7 mins to judges!
Judges included a professor at USYD, product designers at Frog and leaders at Prodigi.
Reflecting on this experience…
UX isn’t just about usability- it’s also about consistent emotional reassurance.
Post-purchase is an overlooked but powerful touchpoint for brand-building.
Working in a fast-paced, real-world design sprint helped sharpen my product thinking under pressure.
Related Projects
Immersive Voice Agents in Call Centres for Training
A speculative AR interface that helps call centre trainees boost customer retention through real-time sentiment analysis and AI-driven simulation.
Cuplink
An AI-enabled system using IoT-enabled reusable cups to gamify behaviour change at live events.
Global finalist at Red Bull Basement 2024 out of 110 000 AI Startups.
Sherlocked AI
Improving access to capital using Federated Learning for Indigenous communities.
Worked with CBA and Red Hat.
1st Place at Innovator Pro Pitch Fest at KPMG Australia.
[contact]
Looking to hire?